How a Business Can Easily Improve its Placement in Google Search

With the passage of time, it is tougher for almost any business to improve its position in the Google search engine results. The challenge is due to 2 factors:

1. There exists more and more Internet sites which means much more competitors for the same placement on the first page within the Google search engine results
2. Google modifies its rating elements or formulas over time so steps you employed some time ago will no longer apply.

For instance, it wasn't too long ago that there was no Twitter or Pinterest. And these social indicators would not make a difference for standing of your website in the search engine results. But read the most recent reports concerning elements which correlate with highly-ranked sites and you see that seven out of the top eight elements determining your search engine rank are social indicators http://www.searchmetrics.com/en/services/ranking-factors-2013.

Options for Sustaining and also Enhancing Search Rank

Even if you're not concerned about greater traffic in the search engine results, it still needs attention to conserve the rank you've got or you will continue to decline in position. Your alternatives are the following:
1. You can have an existing staff member take on this task and learn what to do with 2 to 3 days of study from low-cost programs which can be acquired online. The staff member would likely need to commit four to six hours per week of time to generate social indicators, produce backlinks, participate on message boards as well as guest publish. Some small expenditures in services that would automate these types of tasks, maybe $100 monthly, would certainly double the output of the time invested.
2. You are able to use outside agencies for this specific purpose and the least expensive way to do this is utilizing a foreign service provider. We would recommend Elance or similar service where a lot of SEM contractors will do this type of work for about $10 each hour. Naturally, just like any service provider, you might have to test several before you locate the person who is persistent, capable as well as stays on top of your work. To make use of an SEO consultant operating out of the US is likely much too expensive for what is a lot of low level work.
3. You, as the business owner, may do this on your own. Because of the worth of your time, you would employ more services in order to automate these functions needing an investment of perhaps $250 per month for companies that can publish guest blogposts, generate backlinks and provide social indicators. Your effort would be focused on supplying articles for example content, blog comments or bookmarks as raw material for these automated services. There are certainly providers that can do the writing to suit your needs however in our encounters, this leads to low-quality blogposts and the dedication of somebody who knows your company or sector makes sense in producing better quality articles.

Depending on your need to boost Google position, there are additional tasks which could need to get completed. This would include using a service provider to review your on-page optimization to be sure your site is properly organised for optimum search position plus creating a blog network to generate a considerably increased volume of backlinks.